Good lookin’ out, FB fans!
“‘American Hoor Story’ cracked the top 10 Cable/Streaming thanks to its winter finale.  Fans were anxious to learn the backstory of Pepper, a character who spans two seasons.  Fans’ reactions to Pepper-related content on Facebook drove 55% of engagements…”
http://variety.com/2014/digital/news/digital-audience-ratings-snl-rides-one-direction-up-ahs-makes-frightening-impact-1201385530/